Exploring Email Sequencing with Clay: Tips and Best Practices

Alan B. · 2025-11-13T15:15:21.420Z

Curious if any of you have played with the sequencing tool in Clay? I am about to start testing it, do you have to send those through clay or can you have clay create the first 4 emails then pull all of those to instantly? Not sure what the best flow is.

Exploring Email Sequencing with Clay: Tips and Best Practices | Clay

14 comments

· Sorted by Oldest

Clay Support
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You have two options:
Option 1: Native Clay Sequencer (Beta)
Send sequences directly from Clay. You can create up to 4 emails per campaign and send them natively without using external tools. [1]
Option 2: Draft in Clay, Send via Instantly
Use Clay to generate personalized email copy (subject lines and body text), then push those to Instantly as custom variables. In your Instantly campaign, reference these variables (e.g., {{subject_line}}, {{email_body}}) so your AI-generated content populates automatically. [2] [3]
Both flows work—choose based on whether you prefer managing campaigns in Clay or Instantly.
Clay Support
APP
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Did that explanation help with your sequencing question?
Clay Support
APP
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If you need any more help with using the sequencing tool or deciding on the best flow, I’m here to assist. Would you like to share more about what you’re trying to achieve with your email campaigns?
Alan B.
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Can you also do up to four in clay with option 2?
Clay Support
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Yes! With Option 2 (drafting in Clay and sending via Instantly), you can generate up to 4 emails using tools like Twain's multi-step sequence messaging. [1] [2]
You'd create the personalized copy for all 4 steps in Clay, then push those as custom variables to your Instantly campaign. Each step gets its own unique message, which helps with deliverability.
Clay Support
APP
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Did that answer your question about Option 2?
Clay Support
APP
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If you still need help with the sequencing tool or have more questions about setting up your email campaigns, I’m here to assist. Would you like to provide more details about what you’re trying to accomplish so I can support you further?
Alan B.
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I dont want to use Twain too I just want to use clay sequencer
Clay Support
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Perfect! With Clay Sequencer alone, you can create up to 4 emails per campaign directly in Clay—no Twain needed. [1]
Here's how it works:
1.
Start in a table with your lead emails
2.
Click Add column → Create Clay email campaign
3.
Under Message sequence, draft your emails (up to 4 per campaign)
4.
Use / within each message to access features like Clean variable (to reference lead data) and AI snippet (to generate copy automatically)
The sequencer runs entirely on Clay credits (0.03 credits per email sent), and you can build and launch personalized campaigns without leaving the platform. [2]
Clay Support
APP
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Does that explain how to use Clay Sequencer?
Alan B.
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do i have to send it in clay once i use the sequencer or can I use instatly after that
Clay Support
APP
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No, you don't have to send from Clay Sequencer. You can draft your emails using Clay Sequencer, then push them to Instantly as custom variables. [1]
Here's how: Use Clay to generate your personalized email copy (subject lines and body text), then add an Instantly enrichment to push those leads to your Instantly campaign. Map your email content as custom variables (like {{subject_line}}, {{email_body}}), and they'll populate in your Instantly campaign automatically. [2] [3]
This lets you build sequences in Clay but send through Instantly. [4]
Clay Support
APP
·
·
Does that answer your sending question?
Clay Support
APP
·
·
If you still need help with using the Clay Sequencer or integrating it with Instantly, I’m here to assist. Would you like to share more about your specific goals or any challenges you’re facing with your email campaigns?

Clay Support
APP
·
·
You have two options:
Option 1: Native Clay Sequencer (Beta)
Send sequences directly from Clay. You can create up to 4 emails per campaign and send them natively without using external tools. [1]
Option 2: Draft in Clay, Send via Instantly
Use Clay to generate personalized email copy (subject lines and body text), then push those to Instantly as custom variables. In your Instantly campaign, reference these variables (e.g., {{subject_line}}, {{email_body}}) so your AI-generated content populates automatically. [2] [3]
Both flows work—choose based on whether you prefer managing campaigns in Clay or Instantly.
Clay Support
APP
·
·
Did that explanation help with your sequencing question?
Clay Support
APP
·
·
If you need any more help with using the sequencing tool or deciding on the best flow, I’m here to assist. Would you like to share more about what you’re trying to achieve with your email campaigns?
Alan B.
·
·
Can you also do up to four in clay with option 2?
Clay Support
APP
·
·
Yes! With Option 2 (drafting in Clay and sending via Instantly), you can generate up to 4 emails using tools like Twain's multi-step sequence messaging. [1] [2]
You'd create the personalized copy for all 4 steps in Clay, then push those as custom variables to your Instantly campaign. Each step gets its own unique message, which helps with deliverability.
Clay Support
APP
·
·
Did that answer your question about Option 2?
Clay Support
APP
·
·
If you still need help with the sequencing tool or have more questions about setting up your email campaigns, I’m here to assist. Would you like to provide more details about what you’re trying to accomplish so I can support you further?
Alan B.
·
·
I dont want to use Twain too I just want to use clay sequencer
Clay Support
APP
·
·
Perfect! With Clay Sequencer alone, you can create up to 4 emails per campaign directly in Clay—no Twain needed. [1]
Here's how it works:
1.
Start in a table with your lead emails
2.
Click Add column → Create Clay email campaign
3.
Under Message sequence, draft your emails (up to 4 per campaign)
4.
Use / within each message to access features like Clean variable (to reference lead data) and AI snippet (to generate copy automatically)
The sequencer runs entirely on Clay credits (0.03 credits per email sent), and you can build and launch personalized campaigns without leaving the platform. [2]
Clay Support
APP
·
·
Does that explain how to use Clay Sequencer?
Alan B.
·
·
do i have to send it in clay once i use the sequencer or can I use instatly after that
Clay Support
APP
·
·
No, you don't have to send from Clay Sequencer. You can draft your emails using Clay Sequencer, then push them to Instantly as custom variables. [1]
Here's how: Use Clay to generate your personalized email copy (subject lines and body text), then add an Instantly enrichment to push those leads to your Instantly campaign. Map your email content as custom variables (like {{subject_line}}, {{email_body}}), and they'll populate in your Instantly campaign automatically. [2] [3]
This lets you build sequences in Clay but send through Instantly. [4]
Clay Support
APP
·
·
Does that answer your sending question?
Clay Support
APP
·
·
If you still need help with using the Clay Sequencer or integrating it with Instantly, I’m here to assist. Would you like to share more about your specific goals or any challenges you’re facing with your email campaigns?