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Consolidating Executive Emails into a Single Column Guide | Clay

Consolidating Executive Emails into a Single Column Guide

·Dec 03, 2025 07:38 PM·

I have a list and trying to get a single column with executive emails consolidated from all the different email sources in the email waterfall. How do I get a single column with the best email addresses in it? Thank you.

8 comments

· Sorted by Oldest

Clay Support
APP
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Use the Merge columns feature to consolidate your email waterfall results:
1.
Click Add column → Merge columns [1]
2.
Select "Text" as the data type
3.
Write a formula using / to combine your email columns (e.g., /email_column_1/email_column_2/email_column_3)
This creates a waterfall priority where it checks the first column, then moves to the next if empty. You can also use fallback formulas to exclude values like "No Email Found" and ensure only valid emails appear.
Make sure auto-update is enabled so the merged column refreshes with new data.
Clay Support
APP
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Is that what you were looking for?
Peter S.
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Thank you. I’m surprised this isn’t a standard easy to use feature
Clay Support
APP
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If you need any more help with consolidating your email columns or have other questions, I’m here to assist. Would you like to provide more details about what you’re trying to achieve or any challenges you’re facing?
Taimoor A.
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if you have different email provider output you can use merge column so there all are in the same column
Clay Support
APP
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Exactly! That's the perfect use case for merge columns. When you have emails from different providers (like Apollo, Hunter, etc.), merge columns creates a waterfall that checks each source in order and picks the first valid email it finds. [1]
You can also set up fallback formulas to exclude values like "No Email Found" and ensure only valid emails appear in your consolidated column.
Clay Support
APP
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Was that helpful?
Clay Support
APP
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If you still need help with consolidating your email columns or have any other questions, I’m here to assist. Would you like to share more about what you’re trying to resolve or understand?