Web Scraping for Company Updates: Enrichment Sequence Guide

what is the enrichment sequence where if I give Clay the input (e.g., company domain, company social profile), it scrapes the web (e.g., company LinkedIn, Twitter, Google News, etc.) for the latest happenings at that company I can then use for hooks in an AI-generated prompt?

7 comments

Richard X.
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Clay S.
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For scraping latest company news, use Intellizence integration with company domain input to get recent news data. For broader web scraping, start with domain and company social URL as your corner pieces, then use AI Web Scraping (Claygent) to gather additional insights from various sources. You can then use AI to summarize recent news, extract unique website attributes, and generate custom signals for your AI-generated prompts. Sequence: 1. Add Intellizence enrichment for latest news 2. Use Claygent for additional web scraping 3. Apply AI summarization for prompt-ready content
Sources: Intellizence integration | Documentation | Clay University Enrich Companies (Waterfalls) [CRM Enrichment] - Clay University Enrich: Build Complete Prospect Profiles with AI - Clay University
Richard X.
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Question: why would I even need to enrich company info with its latest news (e.g., new product launch) in individual columns when I can go direct to the "Use AI" function and tell Claygent to integrate that research when writing its outreach message for me?
Channeled
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You can absolutely use "Use AI" directly for outreach without separate enrichment columns. However, enriching first offers key advantages: Better control & consistency - Individual columns let you review, filter, and quality-check data before using it in messaging. Reusability - Enriched data can be used across multiple AI prompts, segmentation, and workflows rather than re-researching each time. Performance optimization - Pre-enriched data reduces AI processing time and costs per message. Advanced filtering - You can qualify leads based on specific news types (funding, product launches) before crafting outreach. Both approaches work - choose based on whether you need the data for multiple purposes or just one-time messaging.
Sources: Enrich with Claygent for Last-Mile Data Discovery - Clay University Enrich: Build Complete Prospect Profiles with AI - Clay University Use AI | Documentation | Clay University
Richard X.
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where do I find AI snippets?
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AI Snippets are found within your Clay table as an enrichment option. To access them: 1. Add a new column in your table 2. Select "Use AI" from the enrichment options 3. Choose to create AI snippets for personalized sentences or short phrases You can create modular snippets for subject lines, intro sentences, or closing lines, then combine them using formula columns.
Sources: Intro to AI Snippets (Copywriting) [Clay 101] - Clay University Intro to AI Snippets (Copywriting) [Clay 101] - Clay University Create Personalized Content at Scale - Clay University
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