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Improving Lead Coverage for Target Company List with Clay | Clay

Improving Lead Coverage for Target Company List with Clay

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Clay’s lead coverage is only of the half my target company list. Help! Hi everyone, I have a list of 100 companies I want to target with cold inbound. I am using Clay’s ‘find people’ search, filtering just based on ‘include levels’ (e.g. Owner, VP etc..), ‘include job titles’ and ‘exclude job titles’. When I run this search, and then count the number of unique companies that the leads are from, it’s only about 30%. Since, I have created two ‘small’ and ‘large’ segment based off employee count. Then, Iapplied looser filters for the small segment (no job titles, just ‘include levels’ (e.g. Owner, VP etc..) and ‘exclude job titles’. This got the total list company representation to around 50%. The titles that I am looking for are not niche either: Anything operations, supply chain or manufacturing related. This expands to C-suite for the smaller companies. Is there a way to get better coverage for this? Thanks!

11 comments

Channeled
APP
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To improve coverage for your target companies: 1. Adjust your search filters - try loosening some parameters while keeping your core requirements 2. For smaller companies without LinkedIn presence, use the Google Maps integration which is helpful for finding SMBs 3. Preview and iterate your searches - your first search won't be your last. If your list is too small, consider expanding headcount ranges or loosening location filters 4. Review your job title filters - for operations/supply chain roles, try using broader keywords or focus on seniority levels rather than specific titles
Sources: Find Companies [Clay 101] - Clay University Find Companies [Clay 101] - Clay University
Jojo K.
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Not quite!
Nicolas F.
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Jojo K. I highly recommend layering your search using Apollo, LinkedIn Sales Nav, Lusha, or other data providers — you’ll easily find 3x more leads.
Jojo K.
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Thanks Nicolas F., I did an a/b test with Apollo and found they were only finding a subsection of leads from the Clay search. I have not tried Sales Nav though - I guess it makes sense that this would be the most complete data source?
Nicolas F.
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Yup. And you can extract them using https://www.icypeas.com/
Nicolas F.
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And then enrich within clay to find their emails
Jojo K.
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Perfect, thanks
Nicolas F.
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your welcome!
Bo (.
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Hey — If you’re not getting full coverage with Find People, it’s often because the providers don’t have public data for everyone — especially in certain roles or smaller companies. That’s expected and part of how the providers work. A good workaround is to layer additional methods, similar to how the work email waterfall works — checking multiple sources until something hits. Here’s a video that walks through how to find more people at those companies with Claygent: https://cln.sh/pHgLKqxZ
Step by step: 1. Run a lookup in your people table to spot missing values 2. Click "add enrichment" (top right) 3. Pick Claygent > Select GPT 4o 4. Create a metaprompter: "Find me the {roles} at {company} who are currently working there - I need their linkedin.com/in URL, full name and job title. Get as many as possible. Leave empty if none found" 5. Choose JSON output and generate to get results as a list 6. Add a run condition so it only runs when the lookup is empty 7. Use "write to other table" to send new finds to your people table (send: full name, job title, linkedin.com/in URL, and company domain) 8. Then you can enrich them Tip: Feel free to flag missing data via row left-click > leave feedback for our team to fix.
Jojo K.
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Thanks Bo (. - and just to clarify, if I were looking specifically for a type of person (e.g. people who work in supply chain, and live in north america), I would specify this in the 4o prompt?
Bo (.
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Hey, Yes exactly - whatever criteria you want, you'll specify that in the GPT-4o prompt (or the metaprompter). The AI will then search based on those parameters. Let me know if you have more questions.