Help please. I was wondering if it is possible for me to automate the...

Help please. I was wondering if it is possible for me to automate the finding of people based on title or the news watching. I have made an outline. Bascially, i want to have my website send over a prospective company, then it finds the relevant people and sets up the news watching. The titles and keywords will be different for each company sent over, so that needs to be a dynamic field.