Best Practices for Normalizing Company Names for Outreach

Brian H. · 2026-01-10T00:35:40.056Z

Attempting to normalize the company names for outreach, remove LP's, etc, and make the company names simple, for example some law firm's have 6 total names which makes outreach that includes these properties a little janky. What are some best practices for this?

Best Practices for Normalizing Company Names for Outreach | Clay

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Clay Support
APP
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Use our built-in "Normalize Company Names" function - it automatically removes legal suffixes like "Inc.," "LLC," "LP," and unnecessary prefixes. [1]
Here's how:
1.
Go to "Add enrichment" panel
2.
Select "Normalize" in the left navigation
3.
Choose "Normalize Company Names"
4.
Select your company name column
5.
Run across all rows [2]
This transforms messy names like "Smith, Johnson & Associates LLP" into clean "Smith Johnson Associates" - perfect for outreach copy. [3] The function handles complex law firm names and corporate structures automatically, making your outreach much cleaner. [4]
Clay Support
APP
·
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Did that answer your question?
Clay Support
APP
·
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If you need any more help with normalizing company names or have other questions, I’m here to assist. Would you like to share more about what you’re trying to achieve or any specific challenges you’re facing?
Joseph D.
·
·
Brian H. did you figure it out?
1
Clay Support
APP
·
·
Our "Normalize Company Names" function handles this perfectly - it automatically removes legal suffixes like "Inc.," "LLC," "LP," and cleans up complex law firm names. [1]
Here's the process:
1.
Go to "Add enrichment" panel
2.
Select "Normalize" in the left navigation
3.
Choose "Normalize Company Names"
4.
Select your company name column
5.
Optionally enable "Normalize Case" for consistent formatting [2]
This transforms messy names like "Smith, Johnson & Associates LLP" into clean "Smith Johnson Associates" - perfect for outreach. [3] The function handles complex law firm structures automatically, making your messaging much cleaner. [4]
Are you working with a specific type of law firm data that's giving you trouble, or do you need help setting this up?
Clay Support
APP
·
·
If you still need help with normalizing company names or have other questions, I’m here to assist. Would you like to provide more details about the specific challenges you’re facing or what you’re trying to achieve?

Clay Support
APP
·
·
Use our built-in "Normalize Company Names" function - it automatically removes legal suffixes like "Inc.," "LLC," "LP," and unnecessary prefixes. [1]
Here's how:
1.
Go to "Add enrichment" panel
2.
Select "Normalize" in the left navigation
3.
Choose "Normalize Company Names"
4.
Select your company name column
5.
Run across all rows [2]
This transforms messy names like "Smith, Johnson & Associates LLP" into clean "Smith Johnson Associates" - perfect for outreach copy. [3] The function handles complex law firm names and corporate structures automatically, making your outreach much cleaner. [4]
Clay Support
APP
·
·
Did that answer your question?
Clay Support
APP
·
·
If you need any more help with normalizing company names or have other questions, I’m here to assist. Would you like to share more about what you’re trying to achieve or any specific challenges you’re facing?
Joseph D.
·
·
Brian H. did you figure it out?
1
Clay Support
APP
·
·
Our "Normalize Company Names" function handles this perfectly - it automatically removes legal suffixes like "Inc.," "LLC," "LP," and cleans up complex law firm names. [1]
Here's the process:
1.
Go to "Add enrichment" panel
2.
Select "Normalize" in the left navigation
3.
Choose "Normalize Company Names"
4.
Select your company name column
5.
Optionally enable "Normalize Case" for consistent formatting [2]
This transforms messy names like "Smith, Johnson & Associates LLP" into clean "Smith Johnson Associates" - perfect for outreach. [3] The function handles complex law firm structures automatically, making your messaging much cleaner. [4]
Are you working with a specific type of law firm data that's giving you trouble, or do you need help setting this up?
Clay Support
APP
·
·
If you still need help with normalizing company names or have other questions, I’m here to assist. Would you like to provide more details about the specific challenges you’re facing or what you’re trying to achieve?