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Issues with Email Waterfall and Provider Functionality Explained | Clay

Issues with Email Waterfall and Provider Functionality Explained

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Hey Clayers - anybody can explain what's happening to this email waterfall? Some rows prompted each provider to run even when finding emails, and results are not output in the final merge column (what's going on? As if each provider was running standalone, but conditionality is enabled under the waterfall)

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This happens because the waterfall continues running when an email is found but fails validation. Even though a provider finds an email, if it's invalid according to the validation check (using ZeroBounce by default), the waterfall proceeds to the next provider. The final merge column only displays validated emails that pass quality checks. The validation columns are hidden by default but exist behind the scenes - you can unhide them to see why certain emails aren't appearing in the final results.
Sources: Enrich People (Waterfalls) [CRM Enrichment] - Clay University Enrich People (Waterfalls) [CRM Enrichment] - Clay University
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