Guide to Creating Spintax for Email Automation in Smartlead

Henry S. · 2025-08-20 04:54:47.836298+00

how might one do spintax? Like if I wanna spintax these emails for sending through smartlead? how might one, such as me, do such a thing?

Guide to Creating Spintax for Email Automation in Smartlead | Clay

4 comments

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Clay
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Instead of using spintax, we recommend using AI to create unique personalized variants for your emails every time. With our AI integration, you can generate personalized email content in Clay, then push it to Smartlead using custom fields like "subject_line" and "email_body" that map to your AI-generated content. This creates truly unique emails for each prospect rather than just spinning variations of the same template.
Source: AI for sales prospecting: A complete guide - The GTM with Clay Blog
Henry S.
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alright buddy, not what I asked (thank you clay i love you)
Henry S.
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ok so the idea is I use AI to personalzie every single email using AI rather than using Spintax>
Sayli G.
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Hey Henry! Thanks for reaching out. So there are two use cases here. If you have specific combinations you want the AI to choose from you can go for the spintax method. Approach 1: Spintax 1. Add a Formula column to your table 2. Click "Generate formula with AI" 3. Enter instructions like: • "Create spintax variations using this format: {option1|option2|option3}" • "Convert this text to spintax with 3 variations per phrase"Spintax FormatUse curly braces {} and pipes | to separate options:
LBKS{Hello|Hi|Hey} {{firstName}}, {I noticed|I saw|I found} your {recent post|latest article}.LBKSProcessing Spintax To randomly select variations, create another AI formula with: "Process this spintax text and randomly select one option from each {variation} group" Example Workflow 1. Column 1: Generate spintax format text 2. Column 2: Process spintax to output random variation 3. Result: Unique text for each rowTips• Keep variations similar in meaning and tone • Test that all combinations make sense • Combine with Clay variables like {{firstName}} or {{companyName}} Approach 2: Use AI In this use case you can prompt the model to use variations and pick random ones to create the statements. However do note this takes credits and also the output would heavily depend on prompt engineering.

Clay
APP
·
·
Instead of using spintax, we recommend using AI to create unique personalized variants for your emails every time. With our AI integration, you can generate personalized email content in Clay, then push it to Smartlead using custom fields like "subject_line" and "email_body" that map to your AI-generated content. This creates truly unique emails for each prospect rather than just spinning variations of the same template.
Source: AI for sales prospecting: A complete guide - The GTM with Clay Blog
Henry S.
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alright buddy, not what I asked (thank you clay i love you)
Henry S.
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·
ok so the idea is I use AI to personalzie every single email using AI rather than using Spintax>
Sayli G.
·
·
Hey Henry! Thanks for reaching out. So there are two use cases here. If you have specific combinations you want the AI to choose from you can go for the spintax method. Approach 1: Spintax 1. Add a Formula column to your table 2. Click "Generate formula with AI" 3. Enter instructions like: • "Create spintax variations using this format: {option1|option2|option3}" • "Convert this text to spintax with 3 variations per phrase"Spintax FormatUse curly braces {} and pipes | to separate options:
LBKS{Hello|Hi|Hey} {{firstName}}, {I noticed|I saw|I found} your {recent post|latest article}.LBKSProcessing Spintax To randomly select variations, create another AI formula with: "Process this spintax text and randomly select one option from each {variation} group" Example Workflow 1. Column 1: Generate spintax format text 2. Column 2: Process spintax to output random variation 3. Result: Unique text for each rowTips• Keep variations similar in meaning and tone • Test that all combinations make sense • Combine with Clay variables like {{firstName}} or {{companyName}} Approach 2: Use AI In this use case you can prompt the model to use variations and pick random ones to create the statements. However do note this takes credits and also the output would heavily depend on prompt engineering.