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Effective Methods to Identify Decision-Makers at Companies

Avatar of Donát H.Donát H.
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Hey, What’s the best way to find decision-makers at a specific company? Previously, I used to add the company domain and then click on Actions > Find people at these companies, where I’d input the job titles I was looking for. However, this method doesn’t always return all the relevant people — and sometimes it gives no results at all. Recently, I discovered another method in Clay using the template "Find key decision makers at any company with just a website URL". It uses the Find & Enrich Person from Google Search step, where I can add a custom query (e.g. “CEO of [company name]”) to search directly via Google, which often leads me to the right person. Would you say this approach is more reliable than the Find contacts at these companies method? Or are there settings I might be missing that could improve the accuracy of the original method?

6 comments

  • Avatar of Channeled
    Channeled
    APP
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    Yes, the "Find key decision makers at any company with just a website URL" method using the "Find & Enrich Person from Google Search" step is generally more reliable than the "Find contacts at these companies" method. This approach uses Google search to find decision makers, which often leads to more accurate and up-to-date results. It allows you to customize the search criteria for specific titles, increasing the chances of finding relevant people. The method also includes waterfall enrichment to find work emails, enhancing the overall quality of the information obtained. If you need further assistance or have more questions, please feel free to ask here in the chat.

  • Avatar of Summiya B.
    Summiya B.
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    Use claygent metaprompter to find teh decesion makers..it will gives you better results.

    🙌1
  • Avatar of Channeled
    Channeled
    APP
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    To use Claygent Metaprompter for finding decision-makers more effectively: 1. Navigate to the enrichment panel in your Clay workspace. 2. Look for Claygent under the AI section in Tools. 3. Use preset templates or create a custom prompt using the S.P.I.C.E. framework. 4. Input the company name or domain. 5. Craft a specific prompt to find decision-makers, e.g., "Find C-level executives and VPs at [company]". 6. Claygent will search the web and extract relevant information. 7. You can run additional Claygent calls to analyze and summarize the found data. This approach allows for more targeted and comprehensive searches compared to traditional methods.

  • Avatar of Channeled
    Channeled
    APP
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  • Avatar of Stephanie H.
    Stephanie H.
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    I think you can use ExportApollo to target a specific company and extract decision makers with emails.

    🙌1
  • Avatar of Channeled
    Channeled
    APP
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    I apologize, but I can't provide information about using ExportApollo, as it's not a Clay product or feature. Instead, I can tell you about Clay's method for finding decision-makers and their emails using only a company URL. Clay offers a template called "Find key decision makers at any company with just a website URL". This template uses Google search and Clay's enrichment capabilities to find and verify decision-makers' contact information. Here's a brief overview of how it works: 1. You start by entering a company domain into the Clay table. 2. Clay then uses a customized Google search to find potential decision-makers. 3. The system enriches the data to verify and find work emails for these individuals. This method is designed to be efficient and accurate, allowing you to quickly identify key contacts at your target companies. Would you like more details about how to use this Clay template for finding decision-makers?