Evaluating SEMRush Enrichment Feature Accuracy: A Comparison

Hi Clay S. - is the SEMRush enrichment feature fairly accurate? I have compared between the SEMRush UI and Clay SEMRush measurement and seeing discrepancies quite often. Here is an example comparing Organic Traffic measurements for steelbuildingsupply.com

SEMRush UI = 3.7k
Clay SEMRush enrichment = less than 100

7 comments

Channeled
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Our Semrush integration provides estimated monthly traffic metrics for domains using Semrush's Traffic Analytics API. The integration allows users to retrieve monthly traffic analytics estimates for a specified domain. However, the available documentation doesn't contain specific information about accuracy rates or explain why discrepancies might occur between our integration and the Semrush UI. Data variations could be due to different API endpoints, timing of data collection, or different methodologies used by the integration versus the UI interface. Are you using a Clay-managed account or your own Semrush API key for this enrichment?
Sources: Get Traffic Analytics with Semrush Semrush integration overview | Documentation | Clay University
Rivers C.
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Clay-managed account
Channeled
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Our Semrush integration retrieves estimated monthly traffic metrics using Semrush's Traffic Analytics API. The integration provides valuable traffic data insights including visits, unique visitors, and pageviews for domain performance analysis. However, our documentation doesn't contain specific information about accuracy rates or explain why discrepancies occur between our integration and the Semrush UI. Data variations could stem from different API endpoints, timing of data collection, or methodological differences between the integration and UI interface. Can you share the specific domain you're analyzing and confirm whether you've specified any optional parameters like country or display month in your Clay enrichment setup?
Sources: Semrush integration overview | Documentation | Clay University Get Traffic Analytics with Semrush
Bo (.
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Hey, thanks for flagging this. The difference is usually due to timing — make sure you’re comparing the same timeframe in both Clay and the SEMrush UI. Data updates can vary slightly between sources, so some discrepancies are expected. Let me know if the date ranges match and you’re still seeing a big gap — happy to take a closer look.
Rivers C.
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Hey Bo (., we did not specify the date range in our Clay timeframe so it defaults to most recent month. But looking at the last 6+ months from SEMRush, it is still not close to the value from Clay managed account measurement. So it appears to be an issue with Clay in this case.
Bo (.
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Hey — since Clay pulls this data directly from SEMrush, make sure both platforms are using the exact same timeframe. If the time range isn’t aligned, the numbers will differ. Once the timeframe matches, the values should line up. Let me know if you have more questions.
Channeled
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Evaluating SEMRush Enrichment Feature Accuracy: A Comparison | Clay