Finding Competitors for Outreach Using Clay and Other Tools

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Hey guys! how would you go about finding competitors of the accounts you want to reach out to? Wondering if there’s an easy way to do that using Clay, OR if you’ve found other tools that work well for it? thanks

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Clay
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Clay offers several ways to find competitors: Direct competitor enrichment: ** Owler integration - finds company competitors using their domain ** LeadMagic - identifies competitors using company name, domain, or LinkedIn URL ** Semrush - gets competitors in paid search results Advanced competitor research: ** HG Insights integration - identifies companies using your competitors' tech stack for displacement campaigns ** *Claygent templates - AI-powered competitor research These Clay integrations should cover most competitor research needs without requiring external tools.
Sources: Find Company Competitors with Owler Find Competitors with LeadMagic | Clay.com Get Competitors in Paid Search with Semrush | Clay.com Claybooks: Run outbound competitor displacement campaigns with tech stack data | Clay.com