Logging Activity to HubSpot CRM Using Sequencer

Aaron F. · 2025-11-18T19:59:31.236Z

Is there a way to log activity back to your CRM, specifically Hubspot, with sequencer?

Logging Activity to HubSpot CRM Using Sequencer | Clay

Clay Support
APP
·
·
Yes, you can log activity back to HubSpot using our CRM update actions. [1]
You can set up Update actions to modify existing HubSpot records with new data from Clay, like adding research notes or populating custom fields with insights. We also have Create actions to add new records to your CRM. [2]
For automated workflows, you can use our integrations to capture meeting data and send enriched contact information back to HubSpot, then trigger automated sequences through tools like Gong Flows. [3]
The key is setting up conditional logic to ensure updates only happen when strategically appropriate.
Clay Support
APP
·
·
Is that what you were looking for?
Aaron F.
·
·
No this is all contact based information, I'm wanting to log activity, ex: [contact] was sent [email A] on [date]
Clay Support
APP
·
·
I understand you're looking to log specific activity details like sent emails. I'll connect you with a human agent who can assist you further with this.
Clay Support
APP
·
·
Our support team has got your message and we'll get back to you soon!
If you’re dealing with a specific table, drop the URL below so we can help you quicker. Otherwise, someone from our team will be in touch soon!
image.png(93 kB)
Nicole G.
·
·
Hi Aaron,
Thanks for reaching out to support. Super interesting request, not sure this is natively possible yet but there might be a workaround for this, will play around and be back to let you know if it's possible!
👍1
Aaron F.
·
·
Cool - thanks. For more context
We have multiple sequences running on different tables based on different product signals (pulled from CRM lists)
All of these lists individually exclude contact has been contacted in last X days
This all works fine but if new activity from Clay sequencer isn't logged this system breaks down quick
Nicole G.
·
·
Workaround: Use HTTP API to Create Activities
In the meantime, you can use Clay's HTTP API enrichment to call HubSpot's API directly and create engagement records. Here's how:
Setup Steps:
1. Get your HubSpot Private App Token
Go to HubSpot → Settings → Integrations → Private Apps
Create a token with permissions for Notes/Emails/Engagements
2. Add HTTP API Enrichment in Clay
In your Campaign Events table, add an enrichment
Search for "HTTP API"
Configure it to call HubSpot's Notes or Engagements API
3. Example API Call to Create a Note:
POST https://api.hubapi.com/crm/v3/objects/notes
Headers:
Authorization: Bearer YOUR_HUBSPOT_TOKEN
Content-Type: application/json
Body:
{
"properties": {
"hs_timestamp": "{{reply_timestamp}}",
"hs_note_body": "Email sent: {{email_subject}} on {{date}}"
},
"associations": [
{
"to": { "id": "{{hubspot_contact_id}}" },
"types": [
{
"associationCategory": "HUBSPOT_DEFINED",
"associationTypeId": 202
}
]
}
]
}
4
What You Can Log:
Notes - General activity notes
Emails - Email engagement records
Tasks - Follow-up tasks
Calls - Call logs
Each will appear on the contact's timeline in HubSpot with the details you specify.
Clay Support
APP
·
·
We haven't heard back from you here, so we're going to go ahead and close this thread out.
Still need help here? Reply back and someone will jump back in.
Have a question thats not related to this thread? We recommend kicking off a new ticket in the support channel!
Aaron F.
·
·
Hey Nicole G. - thanks for this. Will take a closer look today and followup with any questions.
Sayli G.
·
·
Hello Aaron! Thanks for reaching out! No worries!
Clay Support
APP
·
·
We haven't heard back from you here, so we're going to go ahead and close this thread out.
Still need help here? Reply back and someone will jump back in.
Have a question thats not related to this thread? We recommend kicking off a new ticket in the support channel!
Aaron F.
·
·
Nicole G. Sayli G. - I'm unable to get this to work. Is this the correct setup? I have the private key ready, but I'm not sure where to enter that in Clay
Loading attachments
Aaron F.
·
·
It would be helpful if you could put a short loom together if possible.
Sayli G.
·
·
Aaron - Do you mind sending the link (url) to the table so we can take a look?
Loading attachments

23 comments