Best Practices for Gathering Emails and Conserving Credit Usage in the Waterfall Email Enrichment Process | Clay

Best Practices for Gathering Emails and Conserving Credit Usage in the Waterfall Email Enrichment Process

'Waterfall Email Enrichment' Curious about what others are doing to gather emails while keeping credit usage low. When running the email waterfall I have 3 or 4 providers and a validation tool on. Sometimes each provider gives back the same email and the validation tool denies it each time. This is costing way more credits than I would like. Wondering what creative ways people are navigating this?

8 comments

Dylnn
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Use a different provider for the emails and a different provider for the verification tools. if you want some suggestions lmk
Owen L.
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Tried that Dylnn and still the same issue.
Owen L.
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Example of this issue
Clay Team
APP
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Hi Owen, this is happening because the email verification tool (Debounce) can´t verify those emails, therefore it runs the next email provider expecting a different email that can be validated. You can deactivate debounce during the process and then use it only once in the last column, this will save you credits but won´t search for alternative emails.
Joyjit G.
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Use tools like Findymail, Prospeo, and Icypeas as they only return verified emails. Remove Debounce and use this. Then again run enrichment without these tools and this time use Debounce. Most effective + cost efficient!
Owen L.
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Juan P. - So this is the process:
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Turn off verify in the setup process.
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Let the waterfall run.
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Only validate once finished.
If just used at the final stage and not verified I'd still need some trigger to look for an alternative, right?
Owen L.
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Joyjit G. - I heard someone say this so ran a split test for a recent campaign (brand new domains & emails) and the bounce rate was 7% vs using the validation bounce rate was 4%.
Clay Team
APP
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If you use Debounce at the final stage all the emails that you obtain will be safe to send, as they will be verified.