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Difference Between Use AI and Use Formula in Clay Enrichment | Clay

Difference Between Use AI and Use Formula in Clay Enrichment

·May 24, 2025 08:22 AM·

May I understand the difference between "Use AI" and "Use formula" options in clay enrichment? As I understand they both overlap in functionality and Formulas are free to use whereas AI requires credits

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The key differences between "Use AI" and "Use formula" options in Clay are: 1. Cost: AI formulas are credit-free, while using the AI integration (Use AI) consumes credits. This is a crucial distinction for cost management. 2. Functionality: • Use AI: Allows you to enrich data through web research, content creation/manipulation, or image generation. You select a model, write a prompt, and define outputs. • AI Formulas: Help you generate custom code to format, clean, and reshape data within your table without using credits. They're ideal for tasks like counting experiences, concatenating names, or creating structured outputs. 3. Best practices: Many users unnecessarily use the AI integration when an AI formula would work, potentially wasting hundreds or thousands of credits. For large tables especially, AI formulas are recommended. Remember that if you need additional credits, you can purchase credit top-ups at 50% more than your plan's typical cost per credit.
Sources: AI Formulas + Conditional Runs [Clay 101] - Clay University AI Formulas + Conditional Runs [Clay 101] - Clay University Use AI | Documentation | Clay University Use AI | Documentation | Clay University