How to Extract Company Growth Signals for Outreach Personalization in Clay

Jason W. · 2026-01-23T11:48:10.343Z

Hi all, I'm new to Clay and have spent the past week playing around and getting used to how it all works. Seems like a really powerful tool which could unlock so much for our outreach. I'm just struggling to pull through relevant company growth signals (so new office openings, new service launches, team recruitment etc) and then how to push that through to script personalisation. Can anyone give me a steer on how best to do this? Any help greatly appreciated. Cheers

For tracking company growth signals like new office openings, service launches, and hiring, you'll want to use Custom Signals and our built-in signals features. [1]

For hiring/recruitment signals:

Use the Find Jobs enrichment on your company list - it pulls from PredictLeads, Google Jobs, and our native database [2]
Set up "New Hires" signals to monitor when companies hire specific roles like VPs or decision-makers [3]

For news and launches:

Use our "News & Fundraising" signals to monitor company mentions [4]
Set up Custom Signals to monitor websites, social platforms, and RSS feeds for specific changes [5]
Try Google Search signals to find companies with custom buying signals like "new product launch" or "office expansion" [6]

For personalization:

Once you capture these signals, use Claygent to filter and qualify the stories, then auto-draft personalized outreach referencing the specific trigger events.

Before diving deeper, I'd recommend trying Sculptor (our AI tool in the top-right corner) - it can help you build these workflows quickly and it's totally free to use. Give it a shot and let me know if you need more specific guidance!

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