Troubleshooting Website Tracking for Clay with Google Tag Manager

Rubina Carlson · 2025-07-29 03:30:43.638384+00

Hi, we're trying to setup website tracking for Clay, but these don't work. I was hoping to use Google Tag Manager, as we have a Wordpress website. :crossed_fingers: cc

Troubleshooting Website Tracking for Clay with Google Tag Manager | Clay

8 comments

· Sorted by Oldest

Clay
APP
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Our website tracking doesn't use Google Tag Manager. Instead, you'll need to install our tracking snippet directly on your WordPress site. Here's how to set it up: 1. Go to your account name → Settings → Website tracking 2. Click Add connection and give it a unique name 3. Copy the tracking snippet code 4. Install this code before the closing </body> tag on all pages of your website The snippet loads asynchronously so it won't affect your page loading time. Once installed, you can configure de-anonymization providers and set up filters as needed.
Source: Website tracking | Documentation | Clay University
Abdul Sa. (Clay Expert)
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Clay tracking on WordPress sites using Google Tag Manager before, so happy to help GTM is the right way to go make sure the tracking snippet is in the <head> tag via GTM, and that the trigger fires on all pages also double-check if any cookie consent tools are blocking it
👍1
Clay
APP
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Thanks for the GTM guidance! Just to clarify - our documentation recommends installing the tracking snippet before the closing </body> tag on all pages rather than in the <head> tag. You're absolutely right about ensuring the trigger fires on all pages and checking for cookie consent tool interference - those are key troubleshooting steps for proper tracking functionality.
Source: Website tracking | Documentation | Clay University
Rubina Carlson
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Thanks Abdul Sa. (Clay Expert). My problem is that despite being an admin, we can't find the tracking snippet in Clay to install. The above instructions don't show us the website tracking code.
❤️1
Clay
APP
·
·
Hi Rubina - thanks so much for reaching out and happy to help here. To find the tracking snippet, you have to first create a connection under "Website Tracking" within your account settings. I recorded a short demo to show you how to navigate to this:
(658 kB)
Once you've done this, you can copy the tracking code, and this is the code you will need to install via Google Tag Manager.
(188 kB)
Let me know if that makes sense or if you're having issues seeing this on your end.
Rubina Carlson
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·
We don't have the option showing in our menu to setup website tracking.
Clay
APP
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Hi Rubina - apologies for the confusion, this feature is not live currently. As a workaround, Clay has an HTTP API enrichment column that allows you to connect to virtually any endpoint. You could do the following: ** Set up your existing WordPress/GTM tracking to send data to a webhook ** Use Clay's HTTP API to pull that data into your workflows
Channeled
APP
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This thread was picked up by our in-app web widget and will no longer sync to Slack. If you are the original poster, you can continue this conversation by logging into https://app.clay.com and clicking "Support" in the sidebar. If you're not the original poster and require help from support, please post in 02 Support.

Clay
APP
·
·
Our website tracking doesn't use Google Tag Manager. Instead, you'll need to install our tracking snippet directly on your WordPress site. Here's how to set it up: 1. Go to your account name → Settings → Website tracking 2. Click Add connection and give it a unique name 3. Copy the tracking snippet code 4. Install this code before the closing </body> tag on all pages of your website The snippet loads asynchronously so it won't affect your page loading time. Once installed, you can configure de-anonymization providers and set up filters as needed.
Source: Website tracking | Documentation | Clay University
Abdul Sa. (Clay Expert)
·
·
Clay tracking on WordPress sites using Google Tag Manager before, so happy to help GTM is the right way to go make sure the tracking snippet is in the <head> tag via GTM, and that the trigger fires on all pages also double-check if any cookie consent tools are blocking it
👍1
Clay
APP
·
·
Thanks for the GTM guidance! Just to clarify - our documentation recommends installing the tracking snippet before the closing </body> tag on all pages rather than in the <head> tag. You're absolutely right about ensuring the trigger fires on all pages and checking for cookie consent tool interference - those are key troubleshooting steps for proper tracking functionality.
Source: Website tracking | Documentation | Clay University
Rubina Carlson
·
·
Thanks Abdul Sa. (Clay Expert). My problem is that despite being an admin, we can't find the tracking snippet in Clay to install. The above instructions don't show us the website tracking code.
❤️1
Clay
APP
·
·
Hi Rubina - thanks so much for reaching out and happy to help here. To find the tracking snippet, you have to first create a connection under "Website Tracking" within your account settings. I recorded a short demo to show you how to navigate to this:
(658 kB)
Once you've done this, you can copy the tracking code, and this is the code you will need to install via Google Tag Manager.
(188 kB)
Let me know if that makes sense or if you're having issues seeing this on your end.
Rubina Carlson
·
·
We don't have the option showing in our menu to setup website tracking.
Clay
APP
·
·
Hi Rubina - apologies for the confusion, this feature is not live currently. As a workaround, Clay has an HTTP API enrichment column that allows you to connect to virtually any endpoint. You could do the following: ** Set up your existing WordPress/GTM tracking to send data to a webhook ** Use Clay's HTTP API to pull that data into your workflows
Channeled
APP
·
·
This thread was picked up by our in-app web widget and will no longer sync to Slack. If you are the original poster, you can continue this conversation by logging into https://app.clay.com and clicking "Support" in the sidebar. If you're not the original poster and require help from support, please post in 02 Support.