Hi guys,I'm building my first lead list for a penetration testing agency. They're targeting companies in SaaS, custom eCommerce (non-Shopify), LMS platforms, etc. If you've built lead lists or done outreach in the security space — how would you go about it? Would love advice or tools you'd recommend
Clay helps you build targeted company lists, find decision makers, and create personalized outreach campaigns—all in one platform. Building Your Lead List: ** Use our Find Companies feature to filter by industry (SaaS, eCommerce, LMS), headcount, location, and other key attributes ** Create focused lists of 1,000-3,000 companies for effective testing ** Target IT directors, CISOs, and security managers who make security decisions Outreach Strategies: ** Multi-channel approach: Combine cold email, LinkedIn outreach, and direct mail ** Signal-based targeting: Track headcount changes, new job postings, and company growth signals ** Personalized messaging: Use AI to create tailored outreach highlighting security benefits and compliance solutions Key Tools Available: ** Sales intelligence software for targeted prospecting ** Sales automation for email campaigns * LinkedIn outreach tools for social selling Our guides cover Find Companies, Find People, AI personalization, and email campaign setup to help you get started effectively.
Sources: Find Companies [Clay 101] - Clay University What is Outbound Lead Generation? | Clay How Coverflex uses Clay to track signals and automate outreach for 3M+ companies - The GTM with Clay Blog How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail - The GTM with Clay Blog AI for sales prospecting: A complete guide - The GTM with Clay Blog
Hey Abdikadir, thanks for reaching out! Maybe others can also add something but when you're thinking about outreach, it really helps to focus on delivering actual value—not just a pitch. Here are two solid examples that do just that: 1. Texada Subject: Your Liebherr LTM 11200-9.1 idle? Dug through some permits and noticed your crane doesn’t seem to be in use (no TX DOT permit found). Meanwhile, Maxwell Construction just filed a permit for a project that needs a crane like yours. That could be a $45k–$180k rental opportunity. Want an intro? 2. On The Stage – Theater Outreach Hi Sarah, Saw your upcoming show, "The Music Man." Found 3 nearby groups who’d likely be interested: ** Riverdale Community Choir (53 members) ** Downtown History Club (78 members) ** Senior Center Music Appreciation Group (41 members) ** All within 5 miles, and here are the contact emails for their leaders.
This kind of outreach creates real value and makes your message worth responding to. Think how you can provide value from the start! Hope it helps!
Daniel Kupka (Clay) Thanks so much for the thoughtful reply — really appreciate the value-first mindset. Totally agree that personalized, insight-driven outreach is the way to go. That said, I was actually asking more about how to build the initial lead list of companies to target especially in SaaS, custom eCommerce (non-Shopify), or LMS platforms etc. If you’ve had experience finding those kinds of companies at scale (especially ones with custom-built stacks), I’d love any tips on sourcing the data — tools, filters, scraping, or enrichment workflows. Still super helpful reply though — thank you again!
Got it — for building a lead list of SaaS, custom eCommerce (non-Shopify), or LMS platforms, your best bet is to use StoreLeads as a source. It’s especially useful for identifying companies with custom tech stacks. Let me know if you want help setting that up in Clay.
.png){kind=logo}
