ETL vs Reverse ETL for GTM Teams: Automate Lead Activation with AI and CRM Integration

Hey everyone, Created a quick video on ETL (Extract, Transform & Load) vs Reverse ETL and how GTM teams can automate lead activation instead of just storing data. In the video, we walk through: - A real GTM use case built on n8n with Google Ads leads + Clay data - AI-based enrichment and ICP scoring - Automatic CRM updates and outreach activation If you're working on streamlining data utilization, this should be useful. https://youtu.be/-DNbwvrrA1U?si=bVX2N-5dRqB6zbnu