Success Story: Evergreen Campaign for DACH-Region Recruiting Clients | Clay

Success Story: Evergreen Campaign for DACH-Region Recruiting Clients

Hey guys, getting clients for recruiting companies is a hard niche to crack but wanted to share some good results we've been getting for our clients. This one is a employer-branding focused DACH-region client. It's an evergreen campaign which we paused for a few weeks but overall is running already since a few months and is delivering consistent results powered by Clay & Instantly 🚀

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17 comments

Muhammad S.
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HOW
Fabian H.
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Petar R.
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Fabian H. WOW. What is the main thing in your workflow that gets you 21% reply rate?
Umer T.
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are you asking a specific question?
Fabian H.
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Petar R. its probably a mix between deliverability, the signal, copy and finding the right contact person for each company (lot of people in recruiting outreach just target HR ppl)
Muhammad S.
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HOW
Muhammad S.
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if you dont want to answer how then its not interested🫥
Fabian H.
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what do you mean how?
Fabian H.
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you want the exact copy? cant share that
Muhammad S.
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Not looking for the copy but more interested in the approach.
Fabian H.
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oh yeah so the approach is scrape open jobs from niche job boards for the DACH region, then qualify the job and the company in Clay, use Clay + Apollo and different dynamic prio job titles to find the right person to contact and then send them to Instantly
Muhammad S.
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so the dynamic prio titles are the senior roles to the ones posted on job boards i. e for bdr role posted ------- prio title would be something like Director of business developement, head of business development etc, no?
Umer T.
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Fabian H. could you share the copy framework atleast?
Fabian H.
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yeah Muhammad S. for example, depends also on company size, industry for each client etc
Muhammad S.
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Fabian H. you do hourly consultations?
Fabian H.
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not really, are you looking for help on one of your one campaigns or for a client? Muhammad S.
Muhammad S.
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Fabian H. both - but primarily for myself.