Struggling with Lookalike Audiences? Share Your Experience!
Any Lookalike audiences experts in the house? For me it fails miserably. I tried a lookalike audience and it found a lot of agencies (not the case of my companies) I then added a long list of keywords to avoid like agency, consulting, consultant, freelance, freelancer, outsourcing, services, solutions, studio, firm, bureau, lab, atelier, practice, contractor, provider, specialist, management, marketing, design, development, recruitment, staffing, talent, advertising, creative, branding, content, public relations, social media, seo, sem, ppc, digital marketing, it services, software development, custom software, web development, app development, systems integration, technology services, support services, implementation, training services, analytics services, strategy consulting, business consulting, system consulting, management consulting, data consulting, hr consulting, tax advisory, legal services, accounting, auditing, bookkeeping, financial advisory, engineering services, architecture, real estate agency, insurance agency, travel agency So to avoid all the service-based companies The result? It invented companies, domains didn’t exist, and they were not lookalike at all 😞
