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Strategies for Integrating Zoho CRM with MailChimp | Clay

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Strategies for Integrating Zoho CRM with MailChimp

·Dec 03, 2025 06:22 PM·

Zoho Integration - Approaches? I am scoping work with a client who uses Zoho as their CRM and MailChimp for email. I didn't see any Zoho integrations in the support docs. Are there strategies or approaches others have used to integrate with Zoho in the past? Recommendations?

5 comments

· Sorted by Oldest

Honourable A.
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from zoho to clay or clay to zoho? but http api comes to mind if clay has no different intergration
Ben P.
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I'm was thinking bidirectional --
scenario 1: pull in contacts from Zoho, enrich them in Clay, send them back to Zoho; scenario
scenario 2: find new target customers (companies and people) and push back into Zoho (upsert)
Bill G.
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One piece I did is a middleware sort of approach, I have an Okta Workflow checking every 5 minutes for an update to a CRM source (a Google Sheet right now cause I'm not touching salesforce), and then it sends a webhook off to Clay. The webhook is the source for Clay, and Okta is basically a connector between the two.
Bill G.
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So something like zapier is probably suitable for this too, BUT depending on the quantity of records that could be either basically free or hilariously expensive
Bill G.
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The other thing to consider there as well is quantity. For my purposes this is doing like 1-5 at a time at most a few times an hour let's say. If you were pulling in hundreds of new rows a day I dont know how well the webhook handles that sort of load. Okta certainly doesn't on their part when the tables are turned.
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