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Shifts in GTM: Aligning Outbound Timing and Buyer Intent | Clay

Discuss Anything

Shifts in GTM: Aligning Outbound Timing and Buyer Intent

·Jan 06, 2026 12:45 PM·

Hi everyone, It feels like something fundamental has changed in GTM this year around buyer responsiveness and signal. Are others finding that outbound works only when timing and intent align as well? Would love you hear your thoughts: https://www.linkedin.com/posts/utsav-nagda-402aa1182_essential-gtm-leadership-capabilities-for-activity-7413798926388228096-UtzN?utm_source=share&utm_medium=member_desktop&rcm=ACoAACs7SwIBTRK95O4MYetiHvpTR3ctt435dis