Best Tools for Analyzing Website Traffic of Prospects

·

Hi! I’m trying to find out the traffic of our prospects’ websites, but after testing some tools, I noticed big differences. I used:

Semrush via Clay credits
Semrush manually
Similarweb via Clay credits

And they all give me very different results. I’d like to know what tools people are using to get this data on their prospects, and which ones they would trust the most.

1 comment

Channeled
APP
·
·
Based on our integrations, the most reliable tools for checking website traffic of prospects include: 1. Similarweb - Widely used for website engagement metrics including traffic, bounce rate, and visit duration. 2. Semrush - Provides monthly traffic analytics estimates for domains. 3. Google Analytics - Offers real-time data and comprehensive insights into audience demographics and website traffic. 4. Datagma - Can be used to find website traffic information. 5. Ocean.io - Another option for website visit data. Industry professionals typically trust Google Analytics most for first-party data (your own site), while Similarweb and Semrush are commonly trusted for third-party data (competitor/prospect sites). The discrepancies you're seeing between tools are normal, as each uses different methodologies to estimate traffic. For the most accurate assessment, consider using multiple tools and comparing their results.
Sources: Data points: Total Website Bounce Rate | Clay.com What is B2B Marketing KPIs? | Clay Data points: Total Website Visits | Clay.com Data points: Websites Pages Per Visit By Country | Clay.com What is Google Analytics? | Clay What is Digital Analytics? | Clay Data points: Website Average Visit Duration | Clay.com