GTM Success Stories in Logistics & Warehouse Automation
Hey everyone 👋 We recently documented 2 GTM success stories from the logistics & warehouse automation space that might be useful for folks selling into complex, ops-heavy industries. 1. LogisticsTech GTM How data-led ICP pivots (enterprise → mid-market) and structured outbound helped build a predictable pre-sales engine. 2. Warehouse Automation GTM How outbound + event-led GTM (pre & post exhibitions) helped build an international pipeline across US, UK & EU. Common learnings:
ICP design beyond job titles
Iterative outbound over static campaigns
Outbound + events as one GTM system
Sharing in case it’s useful for anyone selling into logistics or industrial SaaS. Happy to connect for quick chat.