Clay Ads Overview: How to Maximize ROI with Audience Building and Syncing Tools

Just recorded a video about Clay ads to explain what it is and how to get the most out of it! I had a few people in here ask me questions so thought it’d be worth recording a video about it. Clay Ads - What It Is & How To Maximise ROI. In this video I show you my best practices, what’s worked for 100s of my clients using custom audiences & some alternatives to get you going with syncing audiences if you’re not on their enterprise plan Clay Ads is an audience-building and syncing tool, not an ad platform, currently in beta It pulls contacts from CRMs (Salesforce, HubSpot), enriches them with personal emails and phone numbers, and syncs matched audiences to LinkedIn & Meta Allows you to build inclusion and exclusion lists at scale & create ICP lookalikes Auto-syncs every 1–2 days, no manual CSV uploads required Requires an Enterprise plan for full access Clay’s own case study: LinkedIn CPL dropped from $250 to $25; one Meta campaign delivered 200 leads at $10 CPL within 24 hours Custom audience syncing tools have existed for years. Clay Ads’ real value is the enrichment + CRM-native sync combination at the contact/company level. The platform itself is the infrastructure & your strategy, audience size, and creative refresh cadence determine the results https://youtu.be/6fTLd-9Ewn4?si=uE-g4vMLPfv4l4Ja