Using AI and Experiments to Improve B2B Lead Generation and Sales Outreach Strategies

Hey all 👋 sharing something from our blog that might be useful for those of you working on B2B sales or pipeline building. We published a framework this week on using AI for lead generation, but the core idea is really about running experiments instead of gut-feeling campaigns. Applicable whether or not you're using AI. Worth a read if you're iterating on your outreach: 🔗 https://www.blackcubelabs.com/blog/b2b-lead-generation-ai-experiment-framework. Happy to discuss if anyone's working through something similar!