𝗣𝗟𝗚 𝘃𝘀 𝗦𝗮𝗹𝗲𝘀-𝗟𝗲𝗱 𝗚𝗧𝗠 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲
Founding GTM teams typically treat this as a distribution decision. It isn't.
It's an architectural decision. And it determines how every downstream system gets built.
Same tool. Two completely different data models underneath.
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