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Tutorial: Find Key Decision Makers of Local Businesses Easily

·Aug 21, 2025 02:57 PM·

Hey everyone! Just made a tutorial video about how to find key decision makers of local businesses. I've shared 2 methods on how to automate the process of finding key contacts and also get their verified emails. You can see it here:- https://www.linkedin.com/posts/swagatammaji_clay-automation-ai-activity-7364303233168674820-8JuP/

2 comments

· Sorted by Oldest

James S.
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Swagatam M. great video thank you! I'm wondering what waterfall enrichment you're using / if you like a certain one. Dealing with small businesses it's tough because a lot of them anchor to linkedin data, which is sparse. Is there a waterfall you use that is good using name, domain, company etc
Swagatam M.
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James S. Glad you found it helpful! To be honest, the best way to find decision makers for local businesses is to create a custom prompt and adjust it according to the industry/ roles. I found it to give the best results. But, you can also try using Openmart and if you're still unable to find key contacts, make a condition to use D7 lead Finder via API after that. Let me know if you'd like the Claygent Prompt I used in the video! Happy to share.

Tutorial: Find Key Decision Makers of Local Businesses Easily | Clay