Clay typically doubles or triples data coverage compared to Zoominfo at 1/5th the cost or less. We use multiple data providers and waterfall them for comprehensive coverage, while Zoominfo relies on single-source data.
For example, one enterprise client had 30% coverage with Zoominfo at ~~25 cents per enrichment, but achieved 80% coverage with Clay at less than ~~1 cent per enrichment.
Clay gives you access to wholesale rates from 75+ data providers without annual contracts, while Zoominfo charges massive premiums for subscriptions. Our pricing depends entirely on which enrichment tools you choose to use.
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