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Effective Coordination for Email Campaigns with Sales Reps

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Question for clay/rev-ops specialists When you’re running a large-scale email campaign for an enterprise client, how do you coordinate with their sales reps to make sure they’re calling the right prospects first? More broadly, what’s your process for prioritizing follow‑up calls while running massive email campaign? Relying on opens or clicks feels outdated in 2025—it can hurt your deliverability, and those engagement signals are often misleading. What metrics or workflows have you found that actually work?

  • Avatar of Floris J.
    Floris J.
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    So we do all communication through Slack. Setting up a personal channel per rep. Sending an interested lead to Clay, enriching, deciding the priority and then routing it to the right person and sending them a slack message. Using Clay, Make and Slack for this.