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Replicating ZoomInfo's Intent Functionality for Lead Generation

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Wondering if anyone has a slick way of replicating ZoomInfo's "Intent" functionality. Essentially, it displays a list of companies that may be searching for products like my company's.

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Replicating ZoomInfo's Intent Functionality for Lead Generation | Clay

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8 comments

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Matt K.
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Got you - sounds interesting, particularly getting 3x more leads with Clay. Hope those leads turn out to be useful/accurate!
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Alex K.
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Matt K. My free trial just ended so I can't get any screenshots, but basically I got a list of companies that had shown "intent" based on keywords. My company offers remote water monitoring, so our test case was "water meter". Any company that the ZoomInfo "black box" determined was looking for water meters got served up. Then, I'd filter that down based on NAICS code of our ICP, created a "buyer group" of job titles and levels most likely to be decision-makers, and then shoved all of those contacts into our CRM to kick off an outbound sequence. All that said, I took Abdul S.’s advice and used ChatGPT to help me replicate this in Clay! And it turns out I am getting almost 3x the number of leads and the contact info is much more accurate. Glad I didn't pay the $860 a month for ZoomInfo.
Matt K.
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Hey Alex K., I've not used ZoomInfo for quite a while. Mind sharing what you get from their Intent function? I've been looking into signals & intent a fair bit recently.
Alex K.
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That has not been my experience, Sourabh, but of course I don't share the same lived experience as you. I hope those rates improve!
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Sourabh
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signals are 90% deceptive...
Abdul S.
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My pleasure 😊
Alex K.
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thank you Abdul S. - I appreciate it!
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Abdul S.
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Hey Alex K. To replicate ZoomInfo Intent, track signals like LinkedIn posts, Google News, job postings, and website changes for target accounts. Tools like PhantomBuster + Clay can aggregate this to flag companies showing repeated interest.