Optimizing Lead Enrichment Strategies for SaaS in Hospitality
Hi all, just bought a paid subscription and joined the channel. I'm working for a SaaS company focused on the hospitality industry and I want to use Clay to enrich contact details of leads that I found via sales nav. My approach is as follows: I will search for ideal leads that fall in to our ICP via sales nav and put them in list, the next step is starting a Meet alfred linkedin campaign targeted on those leads. My next step would be then to export a csv file with the salesnav leads, upload them in to clay, enrich them with: email, phone number, personalisation (twain for example), and use sendspark to create personal loom video's. Then I will upload the fully enriched list in to Instantly and start my cold email campaign + cold calling the most valuable leads. Does anybody in the channel has experience with a simular approach like the one i just described, or better ideas that i could implement in my strategy? All tips are welcome. Thanks a lot already! Best, Roel