Handling High Bounce Rate Issues in Email Campaigns
I recently launched a campaign on Instantly, but it got paused due to a high bounce rate — which was surprising. We used Icypeas and FullEnrich to source the emails, both of which have built-in verification and usually result in very low bounce rates. After digging in, I manually checked several of the bounced emails using multiple verifiers (Instantly, BounceBan, MillionVerifier), and they all showed as valid. To double-check, I even sent a manual email from my main domain to one of the bounced addresses — and it went through without bouncing. What’s also strange is that many of the bounced addresses share the same domain, which I’ve never seen before. That makes me wonder: could it be that the emails are technically valid, but those domains have stricter security protocols and are rejecting our messages based on sender reputation — possibly flagging us as spam and hard-bouncing instead of sending to junk? I also checked, and the bounces weren’t isolated to one sending domain — they were spread across multiple mailboxes. So it doesn’t seem like a single domain issue. All our domains and mailboxes have been warmed for months on Instantly now. If that’s what’s going on, what would you recommend we do to fix or prevent this going forward? Appreciate any help here!