For ABM, the best enrichments are the ones that help you get ultra targeted and personal. A few go tos:
Technographics – Know what tools they use so your messaging hits.
Hiring trends – If they’re hiring for roles related to your product, it’s a strong signal.
Job changes – Great moment to reach out, especially if someone just got promoted or moved companies.
Intent data – Shows who’s actually researching your category.
Recent funding – Usually means new budgets and big goals.
Website visits – If they’ve been checking you out, don’t let it go cold.
These kinds of enrichments make your outreach feel way more relevant.
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