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What are some of your favorite enrichments to use for ABM campaigns?
What are some of your favorite enrichments to use for ABM campaigns?
Moon··For ABM, the best enrichments are the ones that help you get ultra targeted and personal. A few go tos:
Technographics – Know what tools they use so your messaging hits.
Hiring trends – If they’re hiring for roles related to your product, it’s a strong signal.
Job changes – Great moment to reach out, especially if someone just got promoted or moved companies.
Intent data – Shows who’s actually researching your category.
Recent funding – Usually means new budgets and big goals.
Website visits – If they’ve been checking you out, don’t let it go cold.
These kinds of enrichments make your outreach feel way more relevant.
