Evaluating Cold Outbound Campaigns in November and December

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Need some consensus on whether it is worth running cold outbound campaigns in Nov & Dec. My hunch here is this is the time employees are using their earned leaves & the holiday season is around the corner. Curious to know why you still choose to run outbound campaigns during this period or why you avoid it. Thanks!

6 comments

Asad Z.
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Depends on the industry you’re reaching out to. Most corporate orgs gear up for Q1 and likes of e-commerce are highly active during this time. The only dip you will see is after 15th of December not before that.
Aatif M.
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Asad Z. assuming this is in SaaS targeting US
Asad Z.
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There will be buyers who will be active but the traction might be less
Andrei B.
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I’m on the other side (working for a SaaS) and November is full speed ahead, although the focus is on preparing for Black Friday. I would say things gets slow from the second week of December. But this is Europe, usually they work more on the other side of the ocean 😬
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Elias S.
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You can in all likelihood go hard until mid december. A decision maker at a 200 person company I've been working with mentioned that now is the best time to get companies to open their wallets as they're planning budgets for next year.
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Ethan N.
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I’ve been seeing huge success in the last 2 weeks and it’s not dying down it’s actually speeding up. I guess more time away from work means more time to respond to cold emails. I’d still highly recommend.
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