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Streamlining Outbound Targeting: Seeking London Employee Data Solutions
Hey everyone – I’m trying to solve a bottleneck that’s slowing down our outbound targeting, and would love some advice. A key data point for us is the number of employees based in London (not just UK-wide), and whether the company has a London office. What’s not working:
Clay’s “Employees by Criteria” often misses a large chunk of London-based staff — when cross-checked with LinkedIn, it’s way off.
People Data Labs only provides UK-wide filtering (not city-specific), and data is often skewed by other office locations.
My current workaround:
I use a Clay formula to automatically append ?facetGeoRegion=90009496 to the end of each company’s LinkedIn URL to pull up the “People in London” view.
Then, I run Browserflow to scrape the number of associated members from that LinkedIn view.
It works, but:
I have to export the data from Clay
It runs in the background and needs regular checks
It’s slow and hard to scale across hundreds of companies
What I’m trying to do:
Build a more scalable, integrated solution to pull the London headcount directly into Clay
I’m currently exploring Apify to run this within a Clay-connected spreadsheet, but I’m stuck on implementation
I’ve heard Apollo might have this data — has anyone used Apollo for location-specific headcount at a city level?
Would love any ideas, workflows, or tool suggestions that could help bring this data into Clay automatically. Big thanks in advance!
