Designing Workflows for Pre-Ecommerce and SEO Detection in Clay

Hi all! Looking for help designing deep signal-based workflows in Clay — focused on two segments: 1. Pre-ecommerce companies – companies that have product catalogs or brand pages but aren’t yet selling online. 2. Companies in need of SEO – sites showing weak SEO fundamentals (poor metadata, thin content, no blog, no SEO tools, etc.) Goals: • Identify early-stage ecommerce intent (tech gaps, job postings, site language, catalog URLs) • Detect SEO neglect (missing meta tags, no H1s, low content, no Yoast/Search Console, etc.) What I’m looking for: • Any proven waterfalls or workflows to score “pre-ecommerce” signals? • Creative ways to detect SEO underinvestment using Clay data and scraping? • Bonus: scoring models you’ve used to prioritize leads who may not know they need SEO yet Happy to share anything I build from this — thanks in advance 🙏