Building a Founder Contact Pipeline for E-commerce Brands | Clay

Building a Founder Contact Pipeline for E-commerce Brands | Clay

Clay Support
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Hi there, thanks so much for sharing this! We’ll be passing your feedback along to our product team, and any additional context you can provide will help us prioritize with your needs in mind as we shape the roadmap.

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Clay Support
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Kumar clicked 'Talk with the team!'
Clay Support
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Our support team has got your message and we'll get back to you soon! We're currently outside of our standard office hours (9 AM to 9 PM EST, Monday through Friday), so it may take a little longer for us to respond.

If you’re dealing with a specific table, drop the URL below so we can help you quicker. Otherwise, someone from our team will be in touch soon!

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Kashif J.
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Hi Kumar, Thanks for reaching out, and I think it's a great idea to source community ideas for a project like this! To help out here, I think you've got a pretty solid plan and workflow already set up, and I'd recommend just trying to build out a few test workbooks with 10 or 20 rows to see how they perform and keep experimenting with different approaches! Another thing I'd recommend is using sculptor (in the top right of the screen) to help build out a workflow!
You could even use the message you've already written up here and then further guide Sculptor with additional discussion! A few additional notes that may be useful:
The Find Email waterfall only validates an email once it has been found. If an email is marked as invalid, the waterfall continues, but you are not charged again for validation if the same email is later found by another provider.
If standard enrichments are not returning the results you want, a Web Research AI column using the Argon or Helium Claygents can be effective for finding CEOs or other key contacts at a company.
Let me know if this helps!
Kumar S.
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Hey Kashif J. thanks for.the suggestions, I had tried this approch, but the problem which i am.facing is that i am not getting names and emails of the people as per our ICP (esp looking gor founders of brands in e-commerce sectors. If i use like ai it hallucinates and give results. Majority times email bounces. So the major issue is I am not getting proper leads. I have like oy 15% accuracy and it costs a lot. So i am looking for a way around and a solution of this. I have done two layer validation from apollo and serp. But the result does not improve to a great scale...It is in 25% now. But i need atleast 55-60% accuracy to start something. Any suggestions for this
Kashif J.
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Hey Kumar, Could you send a link to the table you're working on this approach in?
Kumar S.
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Yeah, sending you
Kumar S.
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Kashif J. https://app.clay.com/shared-table/share_0t80zu9FXXPi8A7QzMA
Kashif J.
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Hey Kumar thanks for sharing this, but do you mind sending the actual link (url) to the table, not the template version!
Kumar S.
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https://app.clay.com/workspaces/829779/workbooks/wb_0t6qzwzZDtFmXVGpk4E/tables/t_0t6qzwzgQgJBbYB6NnM/views/gv_0t4wbu2C6iixyfa9CZW
Kashif J.
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Thanks for sharing, having a look at this now.
Kumar S.
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Thanks
Kashif J.
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Hi Kumar, To find more contacts from the companies you've identified, I've added a find people search, which uses the "official website (test)" column as the domain to search for companies by, to find CEOs and Founders etc from that company. You can find up to 100 people at a time on your current plan. Additionally, you can add providers to your find email waterfall to increase fill rates for the work email waterfall here:
You currently only have 4, so adding more providers may increase the effectiveness of your waterfall.
Kumar S.
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Hi, Kashif. Thanks for sharing this valuable insight. I'll be looking. Add Ted and will move as you suggested. I have seen the fluid looks good, but if I'll be stuck anywhere else I'll be just asking you back. Thank you.
Andrew Q.
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Hey Kumar! Let us know if you run into any trouble, we'll be right here!