Zoominfo Company Enrichment Issues in Waterfall Output

Bharadwaj G.

Zoominfo's company enrichment seems to have no output values when put inside of a waterfall. Steps to reproduce:

1.
Create dummy table with "website url" column
2.
Click on new column and click on "Waterfall"
3.
Click on Add Action
4.
Select Enrich Company -> Zoominfo
5.
Waterfall output is empty (but is available for other providers like Apollo, Leadmagic, Datagma)

6 comments

Channeled
APP
·
·
Waterfalls work by sequentially querying providers until the required data is found, and if one provider returns a valid data point, Clay stops further enrichments. There are edge cases where while the enrichment might be successful, if it doesn't have the specific data point you want, the waterfall will continue to the next provider. The provider columns show you the quickest way to understand how a waterfall is working, as all providers feed their data into one final result column. Which specific data points are you trying to enrich from ZoomInfo in your waterfall setup?
Sources: Enrich Companies (Waterfalls) [Automated Outbound] - Clay University Enrich Companies (Waterfalls) [Automated Inbound] - Clay University Enrich Companies (Waterfalls) [Automated Inbound] - Clay University Enrich Companies (Waterfalls) [Automated Inbound] - Clay University Enrich Companies (Waterfalls) [Clay 101] - Clay University
Bharadwaj G.
·
·
No data points are visible in the output column when Zoominfo is put in the waterfall step
Channeled
APP
·
·
This is likely due to an edge case with waterfalls. Even when an enrichment is successful, if ZoomInfo doesn't have the specific data point you're looking for, the waterfall will continue to the next provider without showing output values. Check if: 1. You've selected specific output fields in the ZoomInfo configuration 2. The waterfall is continuing to other providers as expected Looking at your provider columns will help you understand how the waterfall is working, as all providers eventually feed into one final result column.
Sources: Enrich Companies (Waterfalls) [Automated Inbound] - Clay University Enrich Companies (Waterfalls) [Clay 101] - Clay University Enrich Companies (Waterfalls) [Clay 101] - Clay University
Bharadwaj G.
·
·
I'm unable to pick any output fields in ZoomInfo when placed inside waterfall config.
Channeled
APP
·
·
When configuring a waterfall in Clay, you don't select specific output fields for individual providers like ZoomInfo. Instead, you select the data type you want to work with for the entire waterfall, and each provider will attempt to find that specific data point. To set up a waterfall properly: 1. Click "Add column" or "Add enrichment" 2. Select "Waterfall" 3. Change the "Data Type" to what you're looking for 4. Add ZoomInfo as one of your actions 5. Save the configuration The waterfall will automatically use the appropriate fields from each provider based on the data type you selected.
Sources: Waterfall | Documentation | Clay University Waterfall | Documentation | Clay University Waterfall
Bo (.
·
·
Hey! Thanks for flagging this—I’ve passed it to our team and we’ll follow up once we have more info. In the meantime, you can add the ZoomInfo enrichment outside of the waterfall as a standalone step. That should work as expected. Let me know if you have more questions.
1
1