Hasnain R.

Same issue tbh. I use clay as a staging layer and do all enrichment and clean up there before pushing to the CRM. Formula columns to standardise, claygent to fill gaps and conditions to flag incomplete rows. Only push once it meets a quality bar like verified emails, clean data and key fields filled. Keeps the CRM tidy. Spreadsheets fall apart at this scale anyway, clay handles it much better.

Clay usually shows up via side events or community meetups rather than an official track so best bet is to track Luma or Partiful drops closer to the week and filter by GTM or RevOps events

Best workaround is using Clay to enrich direct dials plus intent signals then warm them via email or LinkedIn first so your number is recognised before calling which helps bypass most AI filters

Yes it is worth it if you are syncing regularly as Clay Salesforce integration lets you push and update records directly with proper field mapping and deduplication so you can avoid manual exports and data loader steps

u’ve received the answer for gtm alpha but if gtm x comes in the future just understand that it’s the new generation of gtm.

Hey Aron, The best ones are short, personalized and reference something recent about them or their company, Keep it friendly and curiosity driven without pitching

Hey Kazuki, You can set this up in Claygent by using their Signal connector to track company mentions or event pages and filter by date Then enrich your table with this signal so you know which companies are planning to attend