Kathleen B.

Hi all. I'm working on putting together a list of demand gen plays that a GTM Engineer/Rev Ops contractor could help with. Things like:

Current customer > Job change > Add to list for BDR outreach

or

Account enter active pipeline stage > Trigger LinkedIn connection request from Executive Sponsor to key buyer Exec

Has anyone seen a list of these types of plays (and if so, can you share it?)? If not, I'd love to know what plays you all are running and I'm happy to build a list.

For anyone who enjoys thinking about GTM systems holistically 👀 On Jan 27, my team at Sequel is hosting a Masterclass with Nadia Davis (CaliberMind) on how they use webinar engagement as structured signal — and the motion they built that generated $4M in pipeline from 300 unique webinar attendees across their "Hitchhikers Guide" series. This dives into repeat engagement, live and on-demand behavior, and feeding clean data into broader buyer-journey models. 👉 Register here

Heads up for fellow Clay builders 👋 There’s a RevPartners + Clay session on Dec 18th that goes deep on how those two teams are using webinar registrations as inputs — enrichment, prioritization, timing, the whole flow. If you like turning raw signals into something actionable, this will be a good peek behind the curtain at how two of the top teams in the biz are running these plays.

Hi all. I'm Kathleen Booth, and as of today, I'm VP of Marketing at Sequel.io, the webinar solution for data driven marketers. I'm building marketing at Sequel almost from zero in an AI-first, brand forward way and am excited to use Clay to help do that.