For context, this is my ICP and TAM:
TAM
English speaking (US and Canada) DTC brands that:
⢠Sell online (Shopify, WooCommerce, etc)
⢠Actively run paid social ads
⢠Use or experiment with UGC creative
⢠Have at least roughly 20k per month ad spend
Industries like:
⢠Health, wellness, supplements
⢠Pet products
⢠Consumer tech and gadgets
⢠Home and lifestyle brands
⢠Consumer software
⢠Any brand with a clear hero product marketed via paid social
Who Iām trying to reach:
⢠Performance Marketing Manager
⢠Growth Marketing Manager
⢠Head of Growth or Head of Marketing
⢠Founder for smaller brands
⢠Influencer or Content Partnerships Managers