For context, this is my ICP and TAM:
TAM
English speaking (US and Canada) DTC brands that:
• Sell online (Shopify, WooCommerce, etc)
• Actively run paid social ads
• Use or experiment with UGC creative
• Have at least roughly 20k per month ad spend
Industries like:
• Health, wellness, supplements
• Pet products
• Consumer tech and gadgets
• Home and lifestyle brands
• Consumer software
• Any brand with a clear hero product marketed via paid social
Who I’m trying to reach:
• Performance Marketing Manager
• Growth Marketing Manager
• Head of Growth or Head of Marketing
• Founder for smaller brands
• Influencer or Content Partnerships Managers
