"Hey Clay community 👋 Gordon here — COO of T4Media, the company behind AdNozzles. We put branded advertising panels on petrol pump nozzles at UK forecourts. Drivers hold the nozzle for 2-3 minutes — about 52 seconds of direct ad engagement per fill-up. Captive audience, literally.
We sell to local and regional UK businesses across 14 sectors, and I'm building the outbound pipeline to prove it at scale — 12,000+ estate agents alone within 5 miles of our sites before we've touched a single other sector. Outscraper for TAM, Python to clean it, Clay to enrich it, Instantly to send it, n8n to route replies, HubSpot to close it.
I'm here because I want to go deeper on Clay — specifically the enrichment architecture and personalisation at scale. If you've ever tried to send a genuinely relevant cold email to an estate agent in Norwich about a petrol station 0.3 miles from their office, you'll understand why the data has to be right before a single word of copy gets written.
Excited to learn from this group — I've got a pipeline with more moving parts than a petrol pump and about the same number of things that can go wrong."
UK based, working on making Clay work for my company
https://www.linkedin.com/in/gordon-evans-3b9339/
