This post breaks down the custom lead enrichment waterfall we use at C17 that saves us time, credits, and tons of bad data. we built our own logic using Supabase, BounceBan, and strict domain filters. It walks through our exact step-by-step process and explains how we avoid revalidating already-invalid emails. Perfect for GTM, RevOps, or outbound teams struggling with low-quality leads and high enrichment costs. Here's the post - https://www.linkedin.com/posts/utkarshsinghrana_we-dont-use-clay-native-waterfall-even-activity-7402397416672665600-doKT
HIRING FOR GTM ENGINEER (REMOTE) No agencies please❌ At C17 Lab, we specialize in revenue operations (RevOps) and go-to-market (GTM) engineering, serving exclusively mid-market and enterprise clients. Our goal is to empower these businesses to optimize their sales, marketing, and customer success strategies through innovative, no-code tools and AI-driven solutions. Using platforms like Clay.com and N8N, we create scalable workflows that streamline complex processes and drive revenue growth. Our fully remote team thrives on collaboration, creativity, and pushing the boundaries of what’s possible with technology. Role Overview As a GTM Engineer, you’ll play a critical role in designing and implementing solutions that help mid-market and enterprise clients succeed. Leveraging tools like Clay.com, Apify, N8N, you’ll automate workflows, integrate systems, and use AI prompting to enhance GTM strategies. This is not a client facing position but it requires a mix of technical expertise and strategic insight, making it ideal for someone passionate about solving complex problems and delivering measurable impact—all from a remote work environment. Key Responsibilities Design and optimize automated workflows using Clay.com for lead generation, data enrichment, and outreach. Utilize AI prompting to generate content and automate processes, such as personalized emails or qualification scripts. Collaborate with clients to understand their GTM needs and deliver tailored technical solutions. Monitor and improve workflow performance to maximize ROI for clients with sophisticated sales cycles. Stay current on no-code and AI trends to keep solutions cutting-edge. Required Skills & Qualifications Proficiency with Clay.com (N8N is a bonus) (or similar no-code tools). Experience using AI prompting for automation or content creation. Some Understanding of mid-market and enterprise sales and marketing dynamics. Strong problem-solving and analytical skills. Excellent communication skills for working with clients and a remote team. Proactive and adaptable approach to a fast-paced environment. Preferred Qualifications Familiarity with enterprise CRMs (e.g., Salesforce, HubSpot) and N8N. Background in sales, marketing, revenue operations or software engineering. Data analysis skills to enhance GTM outcomes. Why Join C17 Lab? Work remotely with a talented, distributed team. Solve complex challenges for mid-market and enterprise clients. Work with an Unlimited Clay account Grow your skills in a supportive, flexible environment. Competitive Salary + OTE NOTE: We are looking for a good fit, not the best fit. If you want to join a team that helped Alex Hormozi generate 7,000 leads in 4 weeks while consistently driving 50-100 leads per month for clients, then we want to hear from you! How to Apply? Create a Loom video:
Intro – Your background, past experience, past clients or work, and what your growth looks like in a year.
The Clay flow you’re most proud of & you think can be improved
Send it to utkarsh@c17.ai & noemie@c17.ai in CC NOTE : Put both emails with 3 Looms else your application won't be considered!
