Hey Everyone, I'm Luke, big Clay evangelist! I run an AI-native GTM consultancy and spend a lot of time looking at why GTM foundations break down at scale.
ICP misalignment is one of those problems that doesn't show up as a single bad quarter. It accumulates, in slower organic growth, in PR narratives that reach the wrong audiences, in sales teams prioritising on gut feel rather than evidence. And it shows up just as much in businesses with serious revenue behind them as it does in early-stage companies.
Hosting a session on this soon with people who've seen it from different angles. Feel free to join us if this resonates 👉🏾 https://luma.com/h3zeb5gp
Thanks!
