Happy thanksgiving to all the Clay builders!
https://www.linkedin.com/posts/jacob-fernow-5313a0120_an-electric-couple-of-weeks-building-shipping-activity-7399622966415663104-CB7S?utm_source=share&utm_medium=member_ios&rcm=ACoAAB31EPUBOJSh0o0IHt2VdMxENQFfAVM-VTQ
An electric couple of weeks — building, shipping, and reflecting on everything to be thankful for ⚡
I kicked things off with a Go-To-Market Engineering workshop with the team at Clay — huge shoutout to Yash Tekriwal 🤔 and Chris Viglietta for an insanely valuable deep dive.
We spent the day breaking down:
• The FETE framework
• Building our own waterfall methodologies
• Creating scalable playbooks powered by AI
• Shipping personalized songs to prospects
• Crafting psychographic-based memes
It was the most hands-on, creative GTM session I’ve ever been part of.
