Peter E.

Recently I put together a 3 part, 9 page case study on a GTM system I built from scratch. Happy to share a link in DMs to anyone interested. Just thought it'd be a helpful resource to the community. How I replaced 3 SDRs with 1 GTM operator using Clay, HubSpot, and AI signal routing A little over a year ago, a small SaaS sales team went from 3 SDRs to just me. Additionally, there were senior leadership changes and AE departures. Instead of accepting that as a capacity problem, I treated it as a systems problem. Here's the three-part architecture I built to compensate: Part 1 — TAM Expansion The CRM had ~3,000 accounts, mostly undifferentiated. No ICP labeling, no scoring, no methodology for prioritization. I built an AI classification pipeline using Clay, Apollo, and OpenAI to scrape, normalize, and score the full market. Ended up with 30,000+ mapped accounts, cleanly labeled by ICP type, contract potential, and geographic fit. Part 2 — Signal Activation Signals were everywhere — inbound forms, event attendee lists, anonymous web visitors, company news — but nothing was routing them consistently. Built a centralized activation engine that aggregated all sources, scored by intent strength, and routed automatically into the right workflow. Took lead response time from days to hours. Part 3 — Multi-Channel Orchestration Built coordinated email + LinkedIn infrastructure across HubSpot, Instantly.ai, HeyReach, and MirrorProfiles. AI-generated personalized messaging by ICP type and use case. Automated reporting via OutboundSync to track performance across channels, sales motions, and ICPs. Results across the full system:

Happy to share the full case study docs with diagrams and system architecture breakdowns — DM me and I'll send the link. Hopefully useful for anyone building or scaling a lean GTM function.