Claire C.

How do you approach segmentation when your funnel stages aren’t clearly defined? We’re still maturing our account funnel model, and I’m trying to make sure our campaigns deliver the right message to the right audiences — even without clean stage definitions (awareness, consideration, etc.). For those who’ve been in this spot before:

Would love to hear how others have balanced audience relevance when the funnel map is still fuzzy.

Hey Clay community! 👋 I'm building out account funnel stages for our ABM motion and would love to learn from folks who've done this before. Context: I'm at a B2B SaaS company (Immuta - data provisioning) and we're implementing Clay alongside Warmly for intent data and Salesforce as our CRM. Goal is to map accounts through their buying journey (Example: Target → Aware → Engaged → Evaluating → Opportunity) and trigger the right campaigns at each stage. What I'm looking for:

I've seen some discussion about using Clay for lead scoring, but less on account-based funnel stage management. If you've built something like this or have documentation/frameworks you're willing to share, I'd be super grateful! Happy to share what I build back with the community once it's live. 🙏