Sai K.

Also onee thing to note - Apollo's data isn't perfect for small business owners. If you're getting blanks, it usually means the person isn't in Apollo's database. In that case you'd want to waterfall into Hunter.io or Clay's native email finder as a backup. Hope that help clarify it?

For step 2, the specific enrichment you want is "Apollo - Search People" or "Apollo - Enrich Person by Domain". Out of those 20 options, ignore others - they're for specific use cases. The one you want is the one that takes a domain/website and returns people at that company. Here's exactly what to do: 1. Make sure your website/domain column is clean (just the domain, no https:// or slashes) 2. Add a new enrichment > search Apollo > pick "Apollo - Search People" 3. Map your domain column as the input 4. Set the title filter to something like Owner, Founder, or CEO mostly whatever is your ICP so you're not getting random employees That should start returning actual people with names and emails.

you don't need a paid Apollo account for this. Clay has its own Apollo integration built in that runs on Clay credits, so you can use it without signing up for Apollo directly.

Yes this is 100% possible in Clay, you're just missing a few connecting pieces! Here's roughly how the flow works:

The part where most people get stuck is step 2 - going from a website to finding the actual person. Clay can do this but you need to map it correctly using the domain column. What step specifically is crumbling for you? Happy to help you get unstuck.

Hey Andrei D., that's exactly what I do. 3 years running end-to-end cold email operations - list building with Clay and Apollo, script writing, campaign setup in Instantly, inbox management, the full process. Happy to chat, feel free to DM me!