Introducing Engineered GTM: Revolutionizing CRM-Native Systems

Hey Clay Community 👋 Jake here from the UK 🇬🇧 I'm the Founder at Engineered GTM - We build CRM-native GTM systems (usually inside HubSpot/Salesforce or dual-stack) that install like code and scale like infra - powered by Clay + AI + 'human in the loop' in the backend. Our core belief: a CRM shouldn't be your 'source of truth' - your GTM system should. The CRM is the frontend and is only as powerful (read: useful to reps) as the backend system that's behind it. As a team, we've spent the past few years building out and rewiring GTM motions at pre-seed to Series A/B startups, making the scrappy scaleable. Of course, when Clay came on the scene it fundamentally changed the game for us. So, we doubled down and launched Engineered GTM to expand our reach and help more teams make the data they likely already have actually work for them and their bottom line. Here to trade stories from the trenches, for tips & tricks (stealing and sharing), and to build connections with folks running org wide GTM infra. Please reach out to say hello - I'd love to hear what you're building with Clay!